Sales & Marketing Council

This nationally-awarded council represents all of the categories that support the sales & marketing functions of the industry. The individuals range from sales/marketing representatives of builders to all companies that feed into this group such as interior designers, signage companies, designers, mortgage companies, etc. The SMC is an ideal group for anyone in sales, marketing, or new business development for the industry.

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Who We Are

Who we are

The Sales & Marketing Council of the BIA of San Diego exists to promote a high level of professionalism through enhanced educational and motivational programs that enable membership to respond to housing challenges, opportunities, and trends within the community. By joining San Diego’s SMC, the premier forum for Building Industry marketing professionals, you will have the ability to exchange ideas, share knowledge, expand your skills, and stay on top of the latest trends through industry-specific workshops and events that will inspire your creativity to give you a competitive edge. Our BIA SMC chapter is the proud recipient of the NAHB Nationals Silver & GOLD Awards for Sales and Marketing Council of the Year!

What we do

SMC provides a dynamic network of professionals interested in positive housing solutions in San Diego County. Our council provides educational and motivational programs and events to serves sales and marketing professionals in the new home industry.

The SMC provides a platform to connect and share ideas, knowledge, and resources. It serves its members and supports:

  • Small, medium, and large volume builders/developers
  • Employees of builders and in-house sales and marketing professionals
  • Related Associates and/or consultants
  • Independent new home sales and marketing professionals
  • Independent Realtors®

Our events and educational programs are designed to encourage individual excellence. Plus, membership in the San Diego BIA’s SMC includes automatic membership in the National Sales and Marketing Council (NSMC).

Board Members

2023 SMC Board

Shannon
Gaunt
President
U.S. Bank
Sylvia
Rose
1st Vice President
Warmington Residential
Micah
Ross
2nd Vice President
Shea Homes
Tiffany
George
Secretary/ Treasurer
Christian Brothers Interiors
Melissa
Auten
Past President
Unscripted Interior Design
Sara
Kilburn
Executive Advisor
The Mark Group
Anna-Marie
Marchesi
Executive Advisor
Ami Samuel Interiors, Inc.
Jason
Holmes
Holmes Studio - Photography & Video
Karen
Campbell
Navy Federal Credit Union
Lori
Carpenter
First American Title Insurance Company
Stephanie
Cooter
Tri Pointe Homes
Stacie
Greene
Over the Moon Sales & Advertising
Cameron
Owens
Homeowners Financial Group
Jo-Anne
Redwood
Capstone Studios
Sherrilyn
Shields
KB Home
Ryan
Swenson
Simpson Strong Tie
Susan
Phillips
KB Home
Leif
Tollefson
U.S. Bank
Brooke
Velazquez
Bright Sky Recruiting

SMC Life Directors

Lori
Asaro
New Homes Now Selling
Anne
Christopher
Motivational Systems, Inc.
Linda
Corsetti
Grace Partners
Tina
Courtney
Courtney Marketing
Dawn
Davidson
Dawn Davidson Design
Sue
Dowd
Blackbird Interiors, Inc.
Eve
Hager
Commonwealth Land Title
Sara
Kilburn
The Mark Group
Vanessa
Linn
Shea Homes
Anna-Marie
Marchesi
Ami Samuel Interiors
Maria
Meeuwisse
Engaged Marketing
Peggy
O’Connell
Davidson Communities
Sandy
Perlatti
Liz
Ramirez
Parisi Portfolio
Julia
Simms
San Diego PR
Barbara
Wagar
Events & Meetings

Meetings & Events

As a perk of SMC membership, you are invited to a variety of fun and educational events throughout the year. Get them on your calendar now so you don’t miss out on all the fun!

SAVE THE DATES FOR THESE SMC EVENTS

Event Galleries

People, Props & Properties

People, Props & Properties

The Quarterly Awards

the quarterly awards

The BIA Sales & Marketing Council provides an awards program on a quarterly basis to recognize the contributions of the dedicated BIA professionals of our industry. There is no entry fee to submit for an award, and all categories are open to self-nomination or nomination by one’s peers or supervisors.

Show your appreciation!

Recognize the outstanding performance of your team, colleagues, or peers by nominating them for a Quarterly Award!

All entrants for SMC categories must be SMC members (please refer to the details in the Quarterly Awards Categories document below). For all other awards, both the company submitting the nomination and the candidate company must be a member of the BIA San Diego.

Nomination Forms

Click here to view all our Quarterly Awards Categories and submit your nominations today!

White Paper

White Paper

Delivered to your inbox monthly, the White Paper gives you exclusive insight into hot topics that affect our industry. The White Paper is a single topic publication that is emailed to SMC members providing a high level discussion of ideas, expertise, trends, and sales and marketing information.

White Paper Library

HUD Policy Chokes Your Homebuying Purchasing Power
How to Sell to Today’s Homebuyer in Today’s Market
What if Your Business Partner Died Tonight?
Eight Strategies to Attract Millennials to the Construction Industry
What Exactly Does an HOA Management Company Do?
Cultivating an Online Reputation
Understanding the VA Home Loan Program
The Hard Truth about Hard Water
Rising Rates and the Impacts to the Building Industry
Exit Planning for the Family Business
Understanding Development & Bridging the Gap
Creating an Outdoor Kitchen
The Culture and Rewards of Recognition
Branding Blue and the Home Building Industry
Can your Office Space Influence your Earning Potential?
Disruptive Technologies in Land Development
Dispelling Lending Myths
Building Relationships in the Digital Age

Have something to share?

Writing a White Paper is a great way to share your expertise with other BIA members and prospective customers! Build credibility, get recognized and have a tool in your arsenal that keeps paying off. You provide the content and the SMC will professionally edit and design it for you for free!

Committees

Committees

Increase your engagement with SMC and make-the-leap to the next level by serving on a SMC committee today! We want to involve new people, encourage innovative ideas, and hear the views of our members. If you would be interested in adding your time, talents and expertise to one of the standing committees of the SMC, please ask about joining one of these committees:

Membership & Networking

Membership & Networking are an integral part of the SMC council. This committee aids in facilitating connections with other industry professionals and its SMC members to create business and lifelong relationships to further progress its members in the future.

Education

This committee provides educational opportunities to its members to further personal and professional growth in the industry. Members of this committee inform other SMC members on changing aspects of the industry as a whole through educational seminars and networking opportunities. 

Marketing

The Marketing committee of SMC sets the vision for and manages the overall marketing strategy to ensure that the council’s goals and mission are aligned with the overall greater BIA. This committee creates content for SMC social media and produces the monthly People, Props, and Properties (PPP) newsletter that is sent to the SMC membership.

Awards Committee

The Sales & Marketing Council provides an awards program on a quarterly basis to recognize the contributions of the dedicated BIA professionals of our industry. The members of this committee will assist in the coordination of the awards format, judging, and presentation each quarter.

Join the SMC

Join the SMC

The San Diego SMC is a nationally recognized Council, with Four Gold SAM Awards and Silver awards for Best Council of the Year in 2017, 2018, 2019, 2020, 2021, and 2022 by NSMC.

Become a member of the Sales & Marketing Council and participate in industry-leading educational and professional development events. Our programs are designed to engage, motivate and support industry professionals, and provide recognition for their achievements!

SIGN UP FOR MEMBERSHIP AND ENJOY THESE EXCLUSIVE BENEFITS:

  • Networking & Educational Events
  • Quarterly Awards Program
  • Builder Caravan Roadshows
  • People, Props, & Properties Monthly Newsletter
  • Membership to the National Sales & Marketing Council (NSMC)

Contact us

Do you have a question or comment about the BIA? We'd love to hear from you.
Building Industry Association of San Diego County
9201 Spectrum Center Blvd., Suite 110
San Diego, CA 92123

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