Vote YES on B This March – A Better Choice for Our County

Measure B – the Better Choice Measure – will help solve the County’s housing crisis by providing more than 2,100 homes for local families, and 1,331 of these North County homes will be affordably-priced for working families – guaranteed by a legally-binding covenant.

A YES vote on Measure B means choosing a Better Choice for 1,985 acres of privately-owned land. Currently, the San Diego County General Plan designates this land for the development of 2 million square feet of commercial space and 99 estate homes.

Although this project went through the required public planning process and was unanimously approved by the County Board of Supervisors, narrow special interest groups behind the nearby $10,000-a-week luxury Golden Door Spa spent millions to force this proposed community to a countywide vote.

We need more attainable housing – not another massive commercial complex. Not only will YES on B provide critically-needed housing options for our County, it will also create thousands of jobs and provide an overall economic impact of $203.6 million.

On March 3, join police, firefighters, teachers and others priced out of San Diego’s housing market to vote YES on B and create much-needed housing for local families – a Better Choice for San Diego!

To learn more about the campaign, visit the YES on B website here.

To sign up for volunteering opportunities or for a yard sign, please click here.

Contact us

Do you have a question or comment about the BIA? We'd love to hear from you.
Building Industry Association of San Diego County
9201 Spectrum Center Blvd., Suite 110
San Diego, CA 92123

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