This nationally-awarded council represents all of the categories that support the sales & marketing functions of the industry. The individuals range from sales/marketing representatives of builders to all companies that feed into this group such as interior designers, signage companies, designers, mortgage companies, etc. The SMC is an ideal group for anyone in sales, marketing, or new business development for the industry.
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Who we are
The Sales & Marketing Council of the BIA of San Diego exists to promote a high level of professionalism through enhanced educational and motivational programs that enable membership to respond to housing challenges, opportunities, and trends within the community. By joining San Diego’s SMC, the premier forum for Building Industry marketing professionals, you will have the ability to exchange ideas, share knowledge, expand your skills, and stay on top of the latest trends through industry-specific workshops and events that will inspire your creativity to give you a competitive edge. Our BIA SMC chapter is the proud recipient of the NAHB Nationals Silver & GOLD Awards for Sales and Marketing Council of the Year!
What we do
SMC provides a dynamic network of professionals interested in positive housing solutions in San Diego County. Our council provides educational and motivational programs and events to serves sales and marketing professionals in the new home industry.
The SMC provides a platform to connect and share ideas, knowledge, and resources. It serves its members and supports:
- Small, medium, and large volume builders/developers
- Employees of builders and in-house sales and marketing professionals
- Related Associates and/or consultants
- Independent new home sales and marketing professionals
- Independent Realtors®
Our events and educational programs are designed to encourage individual excellence. Plus, membership in the San Diego BIA’s SMC includes automatic membership in the National Sales and Marketing Council (NSMC).
2026 SMC Prime Sponsors
PRIME Sponsors support allows the Sales & Marketing Council to provide valuable events and education to our members and keep San Diego’s Sales & Marketing Council as one of the nations premier councils.
2025 SMC Board
SMC Life Directors
Meetings & Events
As a perk of SMC membership, you are invited to a variety of fun and educational events throughout the year. Get them on your calendar now so you don’t miss out on all the fun!
Our monthly board meetings are held on the 2nd Wednesday of each month at 8:30 AM at the BIA San Diego Office.
SAVE THE DATES FOR THESE SMC EVENTS
March 11, 2026 – SMC Event
5:30 PM – 7:30 PM
LOCATION TBD
May 14, 2025 – Educational Seminar
9:00 AM – 11:00 AM
BIA San Diego Office
July 8, 2026 – SMC Event
5:30 PM – 7:30 PM
LOCATION TBD
September 29, 2026 – Educational Seminar
9:00 AM – 11:00 AM
BIA San Diego Office
October 15, 2026 – SMC Event
5:30 PM – 7:30 PM
LOCATION TBD
Event Galleries
People, Props & Properties
LATEST ISSUE
December 2025
Back Issues
the quarterly awards
Show your appreciation!
Recognize the outstanding performance of your team, colleagues, or peers by nominating them for a Quarterly Award!
All entrants for SMC categories must be SMC members (please refer to the details in the Quarterly Awards Categories document below). For all other awards, both the company submitting the nomination and the candidate company must be a member of the BIA San Diego.
Nomination Forms
Click here to view all our Quarterly Awards Categories and submit your nominations today!
Committees
Membership & Networking
Membership & Networking are an integral part of the SMC council. This committee aids in facilitating connections with other industry professionals and its SMC members to create business and lifelong relationships to further progress its members in the future.
Education
This committee provides educational opportunities to its members to further personal and professional growth in the industry. Members of this committee inform other SMC members on changing aspects of the industry as a whole through educational seminars and networking opportunities.
Marketing
The Marketing committee of SMC sets the vision for and manages the overall marketing strategy to ensure that the council’s goals and mission are aligned with the overall greater BIA. This committee creates content for SMC social media and produces the monthly People, Props, and Properties (PPP) newsletter that is sent to the SMC membership.
Awards Committee
The Sales & Marketing Council provides an awards program on a quarterly basis to recognize the contributions of the dedicated BIA professionals of our industry. The members of this committee will assist in the coordination of the awards format, judging, and presentation each quarter.
Join the SMC
The San Diego SMC is a nationally recognized Council, with Four Gold SAM Awards and Silver awards for Best Council of the Year in 2017, 2018, 2019, 2020, 2021, and 2022 by NSMC.
Become a member of the Sales & Marketing Council and participate in industry-leading educational and professional development events. Our programs are designed to engage, motivate and support industry professionals, and provide recognition for their achievements!
SIGN UP FOR MEMBERSHIP AND ENJOY THESE EXCLUSIVE BENEFITS:
- Networking & Educational Events
- Quarterly Awards Program
- Builder Caravan Roadshows
- People, Props, & Properties Monthly Newsletter
- Membership to the National Sales & Marketing Council (NSMC)
